The publication is a practical guide to technology for small businesses.

Whilst a number of publications are focused on small businesses, most are aspirational and none focus on technology. Start-Up is an inexpensive, basic yet powerful guide to technology. "Think small town plumbing firms, rather than fancy metropolitan graphic designers", says Action Media Publisher Sean Mitchell.

Other facts:

- It will be A5 sized like NetGuide & Game Console

- It will be sold in newsagents

- Retail price is $6 per issue

- Subscriptions start from $59 per annum

- 12 issues per annum will be produced

- The advertising uses Action Media's new universal rate card.

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